Set in the idyllic Highland village of Inverdoune, a local milkman, Wullie Smith is well known for his remarkable T.F.R. (Total Football Recall) and for his not-very-secret love for Rosemary Bailey (Fraser). Rosemary is the breathtaking daughter of
Bill Bailey (Cosmo), a local farmer with a curious affection for his cows. It's Wullie's big chance when Rosemary returns home briefly with a college degree, before she leaves again to pursue a career in the big city.