Zaza (Ashkenazi) has run out of time. He's almost 32 and his family wants to see him married. But tradition dictates that Zaza has to choose a young virgin. She must be beautiful and from a good family, preferably rich.
Zaza's parents, Yasha (Moshonov) and Lily (Kosashvili), think their only son is a very good catch. He's smart, charismatic and handsome. Yasha and Lily drag Zaza to meet potential brides and their families. Zaza has no choice. He plays along with his family, advocates of the suffocating traditions of their Georgian heritage. But Zaza always manages to somehow get out of being engaged.
What his parents don't know is that Zaza is already in love. Judith (Elkabetz) is sensuous, strong and intriguing. She is also a divorcée with a 6-year-old daughter. So Zaza has kept Judith a secret from his family.
Zaza is about to experience a turning point charged with family antics, laughter and tears. A crucial moment in any man's life, he will have to choose between respect of the strict confines of family and tradition, or the love of his life.