Jugaad is the real life story. Based on the MCD sealing in Delhi, this is the real first hand experience of the successful CEO of an advertising agency. Jugaad, kicks off with hectic agency work culture coated with humorous and witty dialogues to gel with the present generation.
The catch is Jugaad comes to life when the MCD locks the doors of advertising agency under the sealing drive. Life turns around to the worst and pushes the desperate CEO towards Jugaad and all makeshift efforts.
In the process many characters like property dealer, power brokers, so called connected people with politicians and senior officers walk into the story.They also bring hilarity and open out the story of such a life style really existing in the capital. The successful CEO uses his best connections to influence the officials but nothing succeeds.
Thus begins the journey of Sandiip Kapur, left alone on the roads with his team--towards struggles unforeseen, a struggle that unwittingly brings in many comical situations. The film narrates the hero's patience and the amount of Jugaad (trickery and connections) that is required to re-establish his agency from the scratch.
Director: | Anand Kumar |